Why eXp?

eXp Realty transformed the real estate industry with its revenue share model — giving agents the ability to build long-term, scalable income while doing what they already do best: attract great people and sell real estate.

While a few brokerages have attempted similar structures, no other model matches eXp’s reach, transparency, or wealth-building potential.
In fact, eXp distributed more in revenue share to its agents last year than any other brokerage in North America.

Let’s break down how eXp compares :

Keller Williams pioneered profit share, but eXp perfected it.

While both offer 7 tiers, there’s a major difference:

• KW pays from profit (after expenses) 
• eXp pays from revenue (before expenses)
   

That means:

• KW payouts vary — and often vanish — when a market center isn’t profitable.
• eXp payouts are consistent, transparent, and predictable.
   

Bottom line: KW pays from what’s left over. eXp pays from what’s earned.

Real Brokerage modeled its plan after eXp’s — but capped it at 5 tiers, limiting long-term scalability.
While Real pays slightly higher on the first tier, their downline tiers pay significantly less, which restricts exponential growth.

At eXp, your organization grows through 7 tiers, with increasing potential as your team expands.

Bottom line: Real rewards recruitment — eXp rewards organization growth.

Exit Realty offers a form of residual income, but it’s limited to frontline recruits only.
There are no tiers beyond your direct recruits, so you don’t benefit as your team builds.

eXp’s 7-tier structure allows you to earn from every level of growth within your organization.

Bottom line: Exit rewards recruiting — eXp rewards duplication and leadership.

RE/MAX is a powerhouse brand focused on agent independence, but it lacks a revenue-share structure.
Agents often pay monthly desk fees and transaction splits that benefit the franchise owner — not the agents who help grow the brand.

Many RE/MAX brokers have joined eXp to eliminate overhead while keeping leadership roles — now earning global revenue share instead.

Bottom line: At RE/MAX, you build your business.
At eXp, you build a business within a business.

Royal LePage operates under a traditional franchise model focused on production.
There’s no revenue share or global scalability — income resets to zero every January.

While agents enjoy strong brand reputation and culture, the model doesn’t offer passive income or residuals.

Bottom line: Great brand recognition — but no ownership opportunity.

Century 21’s model is built on splits and franchise fees, with no revenue share or equity opportunities.
Agents pay a portion of each transaction to their office and corporate brand — without receiving income for helping the company grow.

Bottom line: You build the brand — but the brand doesn’t build your wealth.

Independent brokers often assume joining eXp means losing control — when it actually gives them more freedom to scale without overhead or liability.

Here’s how eXp helps independents thrive:
1️⃣ Global Reach: Tap into 89,000+ agents across 24+ countries.
2️⃣ Simplified Operations: Recruiting, training, accounting, and liability — all handled by eXp.
3️⃣ Exponential Income: Earn from your own recruits and the agents they attract, without managing them directly.

Bottom line: Keep your leadership. Drop the stress. Scale globally.

Every brokerage claims to reward growth — but eXp Realty built an entire business model around it.

Whether you’re a solo agent, team leader, or independent broker, eXp gives you the platform, structure, and freedom to build wealth, scale globally, and create a business that works for you.